Case Study

Dromoland Castle is a 5* luxury hotel situated in Newmarket-on-Fergus, Co. Clare which combines a magnificent setting with excellent facilities, which in turn are integral to the “experience”. About 70% of visitors to Dromoland come from international markets, with the vast majority coming from the North American market, thus bringing valuable foreign exchange earnings and export business into a local, rural economy.

The majority of employees working in Dromoland Castel are locally based and the hotel purchases most of its goods and services from Irish suppliers further boosting the Irish economy.

In this case study, we discuss how Dromoland Castle view sustainability as both a challenge and an opportunity, in addition to the general business outlook for the hotel sector and their reinvestment plans.