Case Study

Major sporting events are more than competitions, they contribute substantially to the Experience Economy by offering attendees a blend of entertainment, camaraderie and cultural immersion.

Croke Park, the headquarters of the GAA, is a stadium which showcases Irish sport and culture, and provides a range of different memorable experiences. In addition to hosting major sporting events, it houses the GAA museum, the skyline tour and hosts major concerts and conferences.

Croke Park is therefore a prime visitor attraction for Dublin in its own right, it is an important part of the Destination Dublin brand, and it is an integral part of the Dublin experience for both domestic and international tourists. As major events like the All-Ireland Championship finals and concerts are important not just for Croke Park, but for Dublin in general, providing a major boost to the city’s economy.

In this case study, we explore the economic contribution and importance of the stadium to the local community and the wider region. We examine Croke Park’s business outlook and how the organisation is adapting, changing and embracing sustainable business practices.