Ireland: Towards a Model of Sustainable Substance

It's a powerful story / let's tell everyone

Key messages

• The Irish business model is one built on the framework of an open, globalised economy. If there is one word to describe our model, it is resilient.
• With global business trends defining sustainability as core to competitiveness, the Irish business model is harnessing its unique attributes to reposition itself on the world stage.
• Ireland’s model of a business-friendly open economy within Europe has proved resilient, attracting high levels of inward investment from overseas.
• Our most significant challenge will be to ensure future growth is sustained and sustainable.
• Globally the way business thinks about competitiveness is being re-defined.
• Ireland has strong credentials in agility and redefining itself in changing global circumstances.  It has fine-tuned its growth model in the past, tapping into demand trends and evolving from basic manufacturing into sophisticated innovation – it now needs to use these attributes for reinvention for this exciting next phase.
• The objective of this campaign is to translate the impact which global trends will have on the Irish business model as an opportunity for Ireland’s economy to evolve.

Support the campaign

• This story of our evolution into a Model of Sustainable Substance is a powerful one we need to tell everyone
• The updated campaign provides tangible messaging and collateral for Ibec’s members and stakeholders to provide a consistent narrative for business to use in its communications across their networks domestically and internationally
• Use the the campaign key messages and narrative in your own communication.
• Share and repost Ibec social posts using #SustainableSubstance
• Contact any member of the Ibec Corporate Affairs team if you would like to adapt the campaign for your organisation