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This category is open to Irish-owned / indigenous technology companies only (greater than 50% of the company must be Irish-owned).

This award will be made to the company which, in the opinion of the judges, has made the most significant advances in international company revenues through design, development and execution of creative and affective sales and marketing programs during the previous year. The company should be able to demonstrate strategic sales, international growth and innovation in achievement in the sales model by adapting the model to achieve greater growth.

The winning company should be able to show a clear understanding of the dynamics within the international market, showing strong team capabilities which can drive channels to sustained growth.

AWARD CRITERIA

The company should show evidence of the following points:

• Innovative marketing techniques
• Product / Service positioning and pricing
• Demonstrable commercial success or ground-breaking potential in international market sectors