Find out more / The Experience Economy

The Experience Economy comprises of businesses and a workforce which operate across multiple sectors in Ireland as well as encompassing organisations in the arts, cultural, sporting, and heritage sectors. Across its domain are hospitality, retail, travel, food, drink, tourism, entertainment, events and activity combining together to deliver transformative experiences to visitors. The Experience Economy, and the people that power it, go beyond the function of providing a commodity but instead thrive and compete on the basis of experience.

Watch / More than meets the eye


More than meets the eye tremendous effort goes into Ireland’s Experience Economy, generating €4 billion annually to enrich Ireland’s growing reputation as a great place to live, work and invest.


Meet Catherine & Neil Together they helped create a world class tourism experience which thousands enjoyed annually at the St Patrick Festival.