Find out more / The Experience Economy

The Experience Economy comprises of businesses and a workforce which operate across multiple sectors in Ireland as well as encompassing organisations in the arts, cultural, sporting, and heritage sectors. Across its domain are hospitality, retail, travel, food, drink, tourism, entertainment, events and activity combining together to deliver transformative experiences to visitors. The Experience Economy, and the people that power it, go beyond the function of providing a commodity but instead thrive and compete on the basis of experience.

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Sharon Higgins, Executive Director for Membership and Sectors, Ibec, is joined Aileesh Carew, CEO of EPIC – the Irish Emigration Museum.
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Sharon Higgins and Pat McCann discuss our recent 'Experience Economy - More than meets the Eye' report and the work of Ibec's Experience Economy Policy Committee.
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Listen

Aviné McNally, Head of Membership at Ibec, and Peter McKenna, Stadium and Commercial Director at Croke Park, examine Croke Park's significance in Ireland's Experience Economy.
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Listen

Aviné McNally, Head of Membership, Ibec, is in conversation with Mark Nolan, Managing Director, Dromoland Castle.
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Listen

Ibec’s Sharon Higgins and former CEO Dalata Hotel Group, Pat McCann, discuss the scale of Ireland's Experience Economy, Ibec’s ambitions for its growth, and recommendations to Government for further support.
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Download

The economic impact and importance of the Experience Economy brings us deep into a supply chain of businesses that employs hundreds of thousands of people across the island of Ireland to deliver world-class experiences.
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Discover

The Experience Economy extends beyond tourism and underpins our economy. Discover how it goes beyond the direct experience and has a deep supply chain.

Watch / More than meets the eye

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More than meets the eye tremendous effort goes into Ireland’s Experience Economy, generating €4 billion annually to enrich Ireland’s growing reputation as a great place to live, work and invest.

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Meet Catherine & Neil Together they helped create a world class tourism experience which thousands enjoyed annually at the St Patrick Festival.