Join us on Thursday, 10th April for a free online workshop hosted by IAB Ireland in collaboration with Retail Ireland Skillnet, focusing on unlocking the power of digital marketing for your retail business.
In today’s competitive landscape, no retail business can thrive without a strong online presence. Connecting with your customers and building lasting relationships through digital marketing is no longer optional—it’s essential to stay ahead.
This practical session will offer insights and actionable tips for personalising and optimising your retail digital marketing strategy. Don’t miss the opportunity to stay ahead of the competition and gain a deeper understanding of what’s driving engagement, conversions, and customer loyalty in today’s online marketplace.
Main Themes:
- A strategic digital marketing approach will:
- Boost sales and expand your market reach beyond Ireland.
- Strengthen your brand and improve key performance metrics.
- Enhance customer experience at every stage—from pre-purchase to post-purchase.
- Drive high-quality leads and conversions by reaching the right audience at the right time.
Key Topics & Presentations:
- Data-Driven Digital Strategy: Leveraging insights for smarter marketing decisions.
- AI in Digital Marketing: How artificial intelligence can drive engagement and ROI.
- TikTok & Social Commerce: Merging entertainment with shopping for maximum impact.
- Retail Media & Digital Opportunities: How retailers can capitalise on emerging trends.
Speakers:
- James Kelly, Digital Business Director, Mindshare Ireland
Presentation: Future-Proof Your Retail Business: Digital Advertising Strategies
- Lorna Tighe, Senior Account Manager, UKI, Google
Presentation: Using your data to power your digital strategy
- Sandhya Nagpal, Strategic Account Manager, Meta
Presentation: How can AI add value to your digital marketing
- Katey McElroy, Account Manager, TikTok Shop
Presentation: Combining entertainment with commerce