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Every day, we use language which subtly constructs and reinforces traditional views of masculinity in the workplace.
In this episode of Ibec Responds, Kara McGann, Head of Skills and Social Policy at Ibec, is joined by Dr. Robert Lawson, Associate Professor in Sociolinguistics at Birmingham City University. They discuss how language is used to construct masculinity, the challenges men face in the workplace, and how employers can create more inclusive cultures.
Listen / Previous Episodes

Ep. 92 / Ibec Responds
Reaction: Government’s Action Plan on Competitiveness and Productivity
Gerard Brady and Fergal O’Brien give reaction and examine the detail of the Government's Action Plan.

Ep. 91 / Ibec Responds
Powering Innovation: NIBRT’s Role in Ireland’s Cell and Gene Therapy Future.
Sinead Keogh, Director of BioPharmaChem Ireland, is in conversation with Darrin Morrissey, CEO of NIBRT.

Ep. 90 / Ibec Responds
INSPIRE: Ireland’s Next Step in Biopharma Innovation
Dr Sinead Keogh, Director of BioPharmaChem Ireland and Ibec Head of Sectors, is joined by Jamie Guidera, interim COO at SSPC. Together, they explore the centre’s academic foundations, its powerful industry network, and how Ireland’s strategic positioning in a fast-moving global landscape of therapeutic discovery.