As the representative voice for the Irish Whiskey industry in Drinks Ireland we have worked closely with colleagues to ensure our category is aligned to the commitments made by the wider drinks industry in respect of the reduction of alcohol related harm.

Public Health (Alcohol) Act 2018
Public Health (Alcohol) Act 2018

The Public Health (Alcohol) Act was signed into law in 2018. It contains some of the most restrictive measures governing the sale, promotion, price and labelling of alcohol in the world
Marketing
Marketing

The drinks industry markets its goods responsibly to the mature audience for which our products are intended
Responsible Retailing
Responsible Retailing

Drinks Ireland supports measures that retailers take to ensure that alcohol products are sold in a responsibly
Labelling
Labelling

The drinks industry is committed to providing consumers with meaningful, relevant information
Responsible Consumption
Responsible Consumption

The majority of Irish people consume alcohol moderately and responsibly