#MyDayMyWay Campaign

Our #MyDayMyWay campaign highlights the changing attitudes and approach to drinking alcohol by younger generations, most notably Gen Z (18-24). This is an important campaign that is designed to ensure stakeholders and public alike understand the changing nature of drinking habits and that we, as an industry, understand the changes and are reflecting this better drinking behaviour.

For the younger generation, research shows that socialising is about enjoying diverse and authentic experiences, making quality connections, and learning and exploring their passions. Our next #MyDayMyWay highlights how young people in Ireland are making socialising work for them – it’s less restricted and more spontaneous. This is all the more true after 2 years of Covid restrictions.

From fishing to a pint, Darren Conway took us along on an afternoon in his life to illustrate this!

We hope you will help us amplify the key messages of this campaign. Below you will find the campaign video to view and download and some digital assets you might like to use across you own channels.

You can find out more about the campaign and the key messages here.

If you have any queries regarding the campaign, contact Drinks Ireland Campaign Manager rebecca.thompson@ibec.ie.

Video

View video here

 Digital assets