Our #TogetherAgain campaign illustrates the continued work taking place in venues, with support from the drinks industry, that has provided reassurance to customers and helped support the wider re-opening of the sector.
Before the re-opening, we created a video series involving some well-known drinks brands and venues exploring how the drinks industry has worked closely with pubs throughout Ireland to ensure they were ready for a safe and sustainable opening. You can explore these videos below.
#TogetherAgain video series / Explore
It’s been a challenging two years, but the drinks industry has proudly provided significant support to the hospitality sector to ensure they could remain viable. Our final video in the #TogetherAgain video series, celebrates the re-opening of the sector.
Find out what Shane Long, Founder of the Franciscan Well Bar and Brewery, his team, suppliers, and one of his regulars, had to say about what the re-opening means to them, the supports received from the industry, as well as what they’re looking forward to most.
At the most salient of times, we went behind the scenes of The Palace Bar in Dublin City as part of our #TogetherAgain campaign. Described by Irish poet and novelist Patrick Kavanagh as the “most wonderful temple of art”, join us as we meet Willie Ahern and speak to him about the reopening of this historic bar which has been in his family for generations.
With the support of his colleagues in the hospitality industry and drinks suppliers he believes he is ready for a full reopening, as is the case for the majority of the bars of Ireland.
The #TogetherAgain video series goes behind the scenes of the Guinness Raising the Bar initiative. As the Covid pandemic continued and hospitality venues remained closed, Guinness saw a need to remain connected with hospitality workers and help them ensure they were ready when the pubs of Ireland finally reopened.
Learn how this important initiative provided much need practical training and invaluable inspiration to the hospitality professionals of Ireland.
We go behind the scenes of The Porterhouse Brewery Co in North Dublin and Porterhouse Central on Grafton Street. In the early days of Covid the drinks industry was quick to make contact with their customers and arrange for the collection and safe disposal of kegged product.
As the pubs of Ireland opened once again we learned about how the drinks industry continued to be an important ally to the hospitality sector.
In the next #TogetherAgain video, co-owner of the Harbour Bar in Bray, John Duggan, explains how the hospitality sector has had massive support from the drinks industry during the very difficult challenges the pandemic has presented.
Brian Browne, On Trade Sales Director of Irish Distillers, discusses how Irish Distillers has helped its pub customers throughout the pandemic and has a team of ambassadors across the country, who have had the opportunity to be upskilled ahead of the reopening.
Next we meet co-owner of Byrne’s Irish House Clodagh Doyle who outlines the safety measures they put in place to ensure that we can enjoy our pub visits in the safest way possible including installing perspex dividers and introducing signage so everything is clear for customers.
Clodagh also explains how she missed her customers dearly and why she’s excited to see their faces again.
Key messages
We're getting #TogetherAgain...
- Irish pubs are now open, with friends, families and colleagues getting #TogetherAgain for a drink and catch-up.
- Hospitality venues have been sorely missed, and after a year and a half of opening and closing, have been busy welcoming customers back, facilitating the craic and connections they’re reknowned for.
- We’ve also seen a return of live music in pubs, and the return of organised indoor and outdoor events. The arts and cultural sector has been hard hit by the pandemic, and is a vital part of Ireland’s Experience Economy, alongside the drinks industry.
With help from Ireland’s drinks industry…
- As the pubs of Ireland are home to the country’s best-loved drinks brands, drinks producers have provided significant supports to these venues throughout the pandemic.
- With help from Ireland’s breweries, distilleries and cider makers, thousands of pieces of outdoor furniture were delivered, awnings and other covers were put up to protect us from the Irish elements and outdoor bars were transformed.
- Drinks makers also provided many Covid essentials inside venues, with investment to help venues implement safety measures, providing everything from signage to hand sanitizer, some of which was even made in local distilleries.
- Our country’s hospitality staff were also provided with additional training and upskilling before reopening, with support from drinks producers, with an understanding that their dedication and hard work is an integral part of the Irish pub experience.
We’re all looking forward to more of us getting #TogetherAgain…
- Ireland’s hospitality venues are valued partners to the drinks industry, which will continue to provide significant supports in the coming weeks and months as venues reopen to a greater extent and more of us get #TogetherAgain.
- While we’re #TogetherAgain, we’re all looking forward to a wider reopening.
- October 22nd saw the welcome return of late night bars and nightclubs.
Get involved
Below you will find some resources to allow you get involved with this campaign, here's what you can do:
- Use the campaign key messages in your communications
- Share the #TogetherAgain social media assets
- Share the #TogetherAgain videos
- Tweet about the campaign using some of the sample tweets
Access sample tweet, post & campaign assets