Overview
This webinar series (2 webinars) has been created in partnership with IAB Ireland and has been designed specifically with the Experience Economy* in mind. *Hospitality, retail, travel, food, drink, tourism, entertainment, AV & technology, the arts, events, cultural, sporting and heritage sectors and associated supply chains.
Our speakers, who are all practitioners in the digital advertising sector, will provide an overview of the latest digital opportunities and innovations using relevant case studies, their role in attracting and retaining customers and will provide practical steps you can take to drive your business forward.
What you will learn in this webinar
This webinar is the first in a two part series. During this 45 minute webinar we are joined by speakers from Red C Research and Spark Foundry/Core.
Richard Colwell, CEO, Red C Research will share the latest insights from Red C on consumer confidence and sentiment, and how this information can inform your communications and advertising strategies. How can you stand out and capture consumer attention and ultimately attract new customers.
Meabh Connellan, Senior Director: Digital Strategy - Spark Foundry / Core will share her vast experience working with clients on how to set measurable objectives and KPIs. She will share the steps to help you plan your digital advertising campaigns to achieve these objectives. Meabh will also talk about the power of local partnerships and working with influencers / content creators.
Who should attend?
Any member from hospitality, retail, travel, food, drink, tourism, entertainment, AV & technology, the arts, events, cultural, sporting and heritage sectors. Any business that supplies into any business that provides an 'experience'.
This webinar series is hosted in conjunction with IAB Ireland
IAB Ireland is the trade organisation for digital advertising. As a member of the global IAB network we bring the industry together to share best practice and guidelines and demonstrate the effectiveness of digital advertising. www.iabireland.ie
